How to 'try' to get your site near the top of Google.

Search Engine Optimisation for Nottingham Websites

Post Penguin, what is the best way to go about seo?

Search Engine Optimisation is a much heralded term. You will often see articles or seo services guaranteeing that they will get you to the top of Google. The truth however, is that this can not be guaranteed and anyone that says that they can is simply not being honest.

That is not, however, to say that you can't improve your ranking; of course, that is always a possibility and there are ways to ensure that. One seo service that we offer at Chant 4 Website Design of Nottingham is blog writing, but more of that later.

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Penguin is a generic name given by Google to a number of changes that they have recently made to how they rank websites. Once upon a time, provided that the text on your website was ok, if you paid people to add thousands of links to your site, you would probably get to number one. This practise though has seen a sea change in the way that Google looks at your website and that very practise that used to get you number 1 is probably now more likely to get you banned.

Long Tail Keywords

Long tail keywords are not necessarily long terms such as 'how do I dye my hair dark blue without it falling out' for example but can contain three or less words such as (possibly) 'dark blue hair'. What a long tail keyword is, is one that has a lower number of searches but may be easier to rank for.

Let's take an example; if you are say a dentist based in Nottingham, the search phrase most looked for will probably be 'dentists Nottingham'; in fact, there are 320 exact searches for that each month. Naturally, you will want to be top of Google for that. However, the problem is that competition is extremely high and you may therefore never get to the top for that term. There is no problem in aiming your main page around this search term.

However, long tail keywords should not be ignored. A couple of examples in this case are 'tooth whitening Nottingham' which gets 12 searches per months and 'private dentist Nottingham' which gets 28.

Whilst these are not huge figures, there will be many terms such as this which will add up and where there is less competition for top places in Google which, let's face it, is the only search engine that REALLY matters at the present moment.

One of the best ways to be near the top for these search terms is simply to have the content on your site and one of the best ways to do this is by having a blog on your site, or at least some pages dedicated specifically to these subjects.

Blogging Service

We offer a blog writing service at Chant 4 which will provide unique articles and done manually, not using any software to amend copies that are already in existence. We can also offer a service to identify useful terms to target.

The cost per blog may depend on the business that you are in as some may be reasonably generic whilst others may be very specific and may require more research.

Another advantage with having a blog is that Google loves fresh content so having one blog per week may well be just the thing to boost your general rankings too and at a relatively small cost.

You can also use these pages to internally link to other pages of your site which will add a little to their importance.

If you are interested, please email us at or use the form for a quote here, with details of your website and allow us to take a look at your site so that we can make suggestions as to how you might improve your visitors numbers.

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